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“Lighting Fair Mall” Complex in Russia

Informing potential clients about goods and services – is the key objective for developing manufacturers and suppliers of illuminating devices, leading to the expansion of the sale network and growth of sales. Usually, the standard way to promote the goods is used: the participation in an exhibition with the aim of finding trustworthy dealers and distributors.

«The average cost of the participation in the exhibition for a company is between €15.000 and €30.000. The cost of a large participation in the exhibit will double».

Many companies have to exhibit yearly, just to convince themselves in the low efficiency of the unreasonably high costs. The exhibition – is a tool of the image advertising and an elite lottery ticket – the company has the possibility, once a year to draw the lucky number and find a trustworthy partner, but the great majority of the participants continue to invest money in a ghostly luck.

Another way: advertising. The drawbacks here are obvious: the lack of the possibility to test the samples of the products and find out the conditions of the partnership and placing an order can be difficult because of logistics, customs and certification problems. There are many advantages as well, as advertising – is the engine of the commerce. Products of any trademark require an advertising support and the organizing of accessibility on the market for the final client. Otherwise, nobody will learn about the goods.

Another way: opening a personal representation. It is more efficient, but as well costlier. One can use this way only having real orders and significant investments.

Our plain and safe offer comes from the present needs of our foreign partners. It is much more efficient than any other means of promoting goods in the Russian market, as you had the chance to see yourselves, using a package approach to the problem.

Within the frameworks of the Lighting Fair Mall project you will be able to use the fastest and most efficient promotion of goods and services in the Russian market.
We offer to organize a successful promotion of goods and services in the Russian market of the illuminating devices. Thus, we offer the set of services:

A required subject-oriented informational internet-resource.
A constant show-room exhibition with advertising materials and exhibition halls.
An agreement on the promotion, logistics and sale of the goods.
A consolidated participation in exhibits all-over Russia under the trademark Lighting Fair Mall.

The complex contains several companies and encounters three key structures.

A 6-floor show-room hall in Moscow

The 6-floor show-room complex in Moscow open whole-year with service personnel will allow to demonstrate the illuminating devices to the interested client and distribute the promotional informational materials among the general managers and employees of project offices, purchasing associations and construction organizations and other visitors. A personal exhibition hall without additional expenses and efforts – is a reality.

The total area of the facility: 10.000 m2
Location: on the territory of Moscow city at the crossroads of large highways.
The ranking of the facility: B+

The leasing of the show-room area on the territory to place the exhibition stand;
The hiring of the advertising representative that will tell the visitors about the advantages of cooperation namely with your company, will offer catalogs and brochures, will help the visitors to contact the representatives;
The installation of a LCD or plasma panel for broadcasting video-representations and advertisements, dedicated to the products of your company;
The creation of unique stands and installations on the leased area that will attract the attention of the visitors.

The cost of the area lease is $300 for 1 m2 per year. You can receive all the information you need regarding the costs of positioning and other services after contacting us.

The Logistics Service

The logistics service will deliver the products of your company from any country on the Russian territory, will organize storing and the shipping of the products almost to the door of each client individually.

The shipping of both small and big product parties on the territory of Russia;
The organizing of customs clearance
The certification of the production;
The placing of products in storages;
The shipping of goods from the storages and catalogs by request within Russia.

The cost of positioning is $100 per year. You can receive all the information you need regarding the costs of positioning and other services after contacting us.

The Biggest lighting technical promotional and informational site www.magasvet.ru (www.lighting-shop.ru)

The internet-resource Magazine svet (www.magasvet.ru), as well as special printed issues of the magazine with limited circulation and directed distribution will help you inform your clients about the prices of your products, the ways of placing an order, about the renewal of the selection, about special advertising events and so on.

The placement of company information in Russian in the internet-shop;
The publication of ready-made press-releases of the company;
The placement of mediated advertisements;
The placement of contextual advertisements;
The creation of informational materials about the products;
Aimed distribution by the subscribers’ database.

The cost of the basic informational support is $300 per month. This basic package includes the cost of placing information about the company and goods in Russian, the translation and publication up to two press-releases per month.

You can receive all the information you need regarding the costs of positioning and another services after contacting us.

Monthly statistics:

More than 20.000 visits;
Around 12.000 absolutely unique visitors;
69.8% - the growth of the audience gain;
4 minutes – the average length of a visit of the site;
92% - of the visitors of the resource live in Russia.

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